If you think that marketing with email is no longer an effective tool, you are mistaken! Using emails to solicit a widespread base of people may have been one of the earliest forms of marketing on the Internet, but it is still effectively used today. E-mail marketing is always advancing through the development of new strategies and techniques that keep emails interesting and effective. See how the following tips can help you create successful marketing emails.
Before you send out emails, make sure to proofread them. Every single email and newsletter must be perfect. Send yourself a test email before dispatching your messages to customers to ensure that the layout and formatting is correct. Also, check any links you include in the email to ensure they work.
Test out variations of what you want to use on your subject line by using A/B testing. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. You will learn which subject lines have the best open rates and which ones people ignore.
Remember the importance of consistency. Your emails should all feature the same colors and company logo. See to it that the font you’re using is readable. With enough exposure to them, your subscribers will come to find your consistent emails distinctive and start paying more attention them. Familiarity is a crucial factor to the success of your email promoting campaign, and your overall business.
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
Keep in mind that major holidays are not the best time to send out important emails. Most people will be busy celebrating and will not check their emails until they go back to work. Of course, there are always exceptions. Emails about special promotions like Black Friday are exceptions to this.
Use a call to action in your emails. This tells your recipients directly in the email what they should do. If you use links, include instructions on what to do with them. These messages can be repeated at the beginning and the end of your messages.
Make email previewers work for you by taking advantage of preheader material. Preheaders are just the beginning line of text that comes from the body of the email, that is highlighted at the very top. Because many email providers display it after the subject, it is an effective method of attracting attention.
View your emails on different platforms to see how they look. During the design process, see how it looks using different browsers, email systems and operating systems. Different email readers may show the email very differently.
During the subscription process for your emails, take the time to set a realistic expectation with the subscriber in terms of what they will be receiving. Make them aware of the exact type of emails you will be sending out, and how regularly you will send them. This remove the element of surprise for your new subscribers when it comes to the frequency or content of your emails.
Accusations of spam can ruin your reputation. Lessen the likelihood of this occurring by implementing at least one confirmation step to the email opt-in. Essentially, everyone who has signed up for your email list will then get an email from you requesting that they confirm their subscription. The email should contain both confirm and deny links. This security measure will give you more credibility and you will have a proof that people agreed to receiving your emails.
As you now know, marketing with email is still a viable marketing option for your business. If you use what you’ve learned here and continue to come up with new e-mail marketing strategies, you should see profits from your marketing via email program for years to come.