You can approach mobile marketing as a full-time business, or you can just try it part time. This list of tips should put you “in the know” to become a successful mobile marketer.
Do what your customers want you to do. Understanding the wants and goals of your customers is the basic premise of mobile marketing. If you do not know what your customer is interested in, you will not be successful in selling to them. Try and get as much information out of your customers, so you understand them and that will lead to success.
Your printed advertisements should include QR codes for your technologically savvy customers. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Make sure these codes are on the different printed material you provide. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Especially when it comes to your mobile website, you must remember that less is more. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Get your point across in as few characters as possible to be successful.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
Be wary of the time of day you text your customers. Not too late not too early. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
Understanding how mobile devices work is important in mobile marketing. Being informed will help you to make a platform that is easy for consumers to navigate and have a site that functions as well as it possibly can. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.
Finding ways to add feedback when people receive your marketing ads is great for finding out how they like what you’re doing, possibly making them a customer too. Many people tell you to get away, but you need to survey your clients as much as possible.
Mobile marketing campaigns should use multiple platforms in order to attract more people. You have to thoroughly test your mobile marketing campaign on as many mobile devices as possible, and all of the popular mobile operating systems. Failure to do so will result in lost opportunities and lost customers.
You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. Potential customers have no use for junk apps that serve no useful purpose or interesting function.
Your mobile website should include maps and directions that are easy to use with a mobile device. There are a lot of people that rely on mobile devices for getting navigational directions. Be easily accessible. Even your maps should be treated like marketing materials. Linking to Google maps also looks good to search engines.
For an email campaign to have maximum impact, the emails need to target mobile users as well. Offer phone numbers to click on instead of links to contact pages. At the same time, ensure linked pages are clearly readable with a mobile device. Lots of people check their email using their phones. You should format your emails with this in mind.
Use maps that are clearly for mobile devices on your site to attract nearby consumers. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.
All of the information contained here should show you that mobile marketing is far more complex than many believe. You need to work at it, but the rewards are definitely worth the effort. If you carefully follow the tips in this article, you will see an increase in both sales and profits.