Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. Anyone with a smart phone can scan this code and access your website. You should include the QR code on everything – catalogs, brochures, business cards and posters. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
On your site in particular, you need to learn to say more with less in your mobile content. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You must seek ways to differentiate yourself from the competition.
Do not send text messages to your customers too early in the morning or late at night. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. Use the formula to produce a long-term successful marketing add when working on your next campaign.
If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. Adapt your mobile marketing calls to the circumstances of the person you are calling.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
In order to succeed in mobile marketing, you must work on a step by step basis. This is an excellent way to handle your own approach. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Use all of the tools you can.
Sensitivity to location is what sets mobile marketing apart. Unlike other marketing methods, mobile marketing lets customers know right where you are. This opens up new location-based options that do not exist anywhere else. By remembering this fact, you can take your advertising to the next level.
Do some research on your target market. Get to know their likes and dislikes, and their habits using their phone before investing a significant amount of money into a mobile marketing campaign. Don’t just guess. Are they primarily computer users or mobile device users? What operating systems do their phones use? You need to know who you are addressing to transmit your message efficiently.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Current customers are likely to understand why they receive messages from you on their phone, whereas a potential customer may be aggravated by unsolicited contact. It is not unusual for a new customer to perceive a mobile message as spam.
Mobile marketing can be extremely effective, but if it is used improperly it will simply irritate people. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. Your efforts will likely reward you with increased sales and business growth.