Social media marketing plans share some basic characteristics with any marketing plan, including the need for a product to sell, market research to identify who might want to buy it, and a channel through which to market the product. After you have determined how you will satisfy these requirements, you can then follow the advice provided in this article to begin implementing your social media marketing campaign.
Ensure you maintain a current blog that is full of relevant information. If you blog is interesting and helpful, followers will be more likely to continue reading it. Even if you simply changed something simple like your store hours or new location. be sure these are posted to your blog, too.
Media Marketing Company
Be wary of hiring a social media marketing company. Unfortunately, a number of these firms have fraudulent schemes running and they prey on the inexperience of others. Thoroughly research any type of social media marketing company you are considering hiring to manage your campaign. The fact that they are using fake registration to portray the image that you are being exposed at excellent levels will cost you a great deal in money for little or no benefit in reality.
Your social media site needs to have fresh content posted on a regular basis. The busy people who use social networks are accustomed to frequent updates and if you fail to provide them, you might be putting your business at a serious disadvantage. Try to give people updates a couple times every week.
Use the power of social-media sites to get your company to the top pages of your target audience. Have an independent site that users can access, but also offer a more user-friendly store on sites like Facebook and Twitter. Diehard Facebook surfers roam the site at times, and might wind up browsing your array of goods and make a purchase, while never actually leaving Facebook. By doing this, the user will happily stay within Facebook, and you are not trying to wrestle their attention away from there.
Actively communicate with your customers whenever you can. Comment on blog posts, reply to Facebook statuses and answer questions posted to your wall. As long as you have a comment to add that’s related to the topic at hand, you should interact in a friendly manner to build rapport between you and your base.
Try using Facebook games. Creating your own niche-specific game isn’t as hard as it may seem. A lot of popular brands have created some successful Facebook games that have become viral phenomenons. You may consider it money well spent to hire a professional game design company to help you with game development.
You can now link all your blog posts to LinkedIn. After your article is posted, it shows as updated on LinkedIn. This will save you a lot of time, and your exposure should be increased because you are advertising to your blog followers and LinkedIn friends simultaneously.
Utilize social media to drive traffic to your brick-and-mortar locations. Announce the opening of new locations, or in-store discounts you are offering. Have them print coupons and give them access to limited offers reserved to your Facebook friends. Customers are unlikely to connect with your brand on Facebook if you do not offer anything of value.
Your company’s social media profile can be used as a way to distribute freebies, discounts and other promotions. Something for nothing is always tempting to your potential customers and the offer may attract them to start following your business site. Choose an interesting freebie, then post links to that deal on popular deal forums like FatWallet.
Using what you’ve read here is key to growing your business through social media advertising campaigns. It will be difficult to achieve both, but you will have a great company and money in your pocket if you can do it.