Tag Archives: marketing via email

Grow Your Business With These Simple Marketing With Email Tips

A lot of people are very interested in marketing with email, and how it can help their business growth. When it comes to email marketing, there are many things you have available to you that can help build your business as well as your communication with customers. The below article can assist you in generating an marketing via email plan that will be successful in accomplishing all your goals.

Create a personal email for your readers. If you send emails which the reader identifies with, they will be more apt to buy from your company. For instance, if you have an idea of why they wanted your emails, put that in your message to them.

Don’t include anyone on your marketing email list who hasn’t asked to be there. People who you have not built a relationship with will look at your unwanted email intrusion as spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.

Don’t bombard customers with a message that says “Buy Now!” ” approach. This redundant approach can make you appear “spammy” and you can lose customers this way. They are aware that you want to increase sales, so it would be best if you built a solid, professional relationship with them before encouraging them to buy anything. They’ll appreciate this and will most likely buy from you.

In order to increase your customers’ excitement when it comes to receiving emails, you should try providing special discounts and give limited-time promotions with your newsletters. This will make your customers want to refer their friends. Consider giving even greater discounts to those readers who do refer new customers.

Subject Lines

Make use of A/B testing for variations on your subject lines. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.

Consistency is important. Be consistent in your emails, using the same colors, and always including the company logo. Use a readable font as well. Your recipients will be more aware of the appearance of your messages and focus on them. In marketing via email, familiarity is a key aspect.

Unsubscribe Link

Place your unsubscribe link in a conspicuous place in your email, like the footer. Avoid not having an unsubscribe link or burying it within your email to the point where it is hard to find. It is important that your customers feel in control and that they aren’t being forced into anything.

Try mixing up your format to be more personal. If your email marketing messages are typically in HTML format, then every once in a while, send out a message in plain text format. Your customers will pay attention to this slightly different email because you might have chosen a different format for an important announcement.

Use preheader material as a way to boost your e-mail marketing. Preheaders are essentially the initial line of characters from the email itself, rendered in highlighted text. Some email clients like Gmail display this initial text right after the subject line, and it’s an effective way of getting the reader’s attention.

Anytime you make contact with a new customer be sure to get their name. This will allow for greater personalization. This will help your messages stand out from all of the spam messages that your subscribers may be used to receiving.

Your emails should be short and to the point. Keep your language as direct as you can. This gives respect to the limited time your customers have. This will also prompt most readers to take in the full message. You want readers to read everything. After all, you have important information towards the bottom of your message.

Many business people can see the value in marketing via email, but don’t have the expertise to do it correctly. Internet marketing through email can be an essential component of a successful business strategy. The above article can help you develop a successful marketing with email strategy for your business.

Great Marketing Via Email Tips To Help Your Business Grow

If you show customers a hot and useful product, they will show you an interested buyer. Can it really be that simple? You bet! If you create an email marketing campaign which meets these requirements, you’ll see your profits soar. This article will give you the pointers and help that you need to create a successful email campaign.

Never send out emails that are unsolicited. Sending an unsolicited email is a mistake; people might start marking them as spam. This is very bad for business and you may be blocked by certain Internet providers.

Know who your audience is. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage. By including a subscription link within your emails, your recipients can easily offer it to others they know will sign up. Your subscription list will automatically grow as more people who are interested in your business sign up.

Don’t flood subscribers with emails pleading with them to buy something. Don’t use that approach. If you do so, your work looks like spam. Trust me, all of them know you are trying to sell a product or service; however, you will realize greater success if you first build a relationship with them and then promote both yourself and what you are offering, professionally. Your subscribers will appreciate it, and will be more likely to buy from you.

Keep your branding consistent at all times. Make sure that your emails contain the same colors and company logos. Ensure the font you’re utilizing can be read easily. Your recipients will be more aware of the appearance of your messages and focus on them. A recognizable brand is an important marketing factor, especially with e-mail marketing.

Keep in mind that the ultimate goal of your marketing via email campaigns is selling your products or services. Each email that subscribers receive should move them closer to making a purchase. This can be done by writing emails that give information on new products or promotions on old ones.

Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.

One marketing email per week should be sufficient to maintain communication with your customers. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).

Don’t send important information out around a major holiday. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. Of course, as always there are exceptions to this rule. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.

Email Programs

Marketing emails should contain very few graphics. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. Also, a lot of these email programs may just send these emails directly to the junk folder if too many graphics are used.

Always have a link for people to easily unsubscribe or opt out of your email list. Make it easy to find so that people feel comfortable about receiving your emails. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.

Make sure that you build relevant and interesting content through email promoting. Put yourself in their shoes and figure out what’s interesting to them so you can market more effectively. You should see results quickly if you apply yourself.

Market To The World With These Emailing Tips

If you are looking to interact with existing customers while expanding your base, email promoting may be the tool you need. Marketing with email can seem overwhelming because there so many ways in which it can be used. By the end of this article you should know more about how an email promoting campaign can help your business.

Your email should have a personal tone. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. For instance, if you have an idea of why they wanted your emails, put that in your message to them.

Know the audience you are targeting. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. This is a straightforward, ground-up approach to growth.

If you plan to tackle marketing with email, you need to know you have to have the permission from all those you wish to include on your email list. If not, you will be looking at many spam complaints and loss of customers.

Try different email formats until you find what works best for you and your readers. Always place new offers and the most vital information at the top of the emails you send. But keep trying new formats and ideas until you discover the one or ones that provide you with the greatest number of responses. When you find a format that is effective, stick with it. This will allow your subscribers to become more familiar with the kind of content in your emails, and also how to obtain more information when they need to.

Marketing via email is a great tool for selling your product, but only if you keep sales in mind. This means that each email must make the readers close in terms of buying. You can do this by writing an email that offers information on a new product, that expounds unexpected benefits of an old product or that promotes a special new promotion.

Use a double opt-in procedure that will ensure that your subscribers really desire your emails. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.

It is vital that you develop brand recognition, even in the emails you send. For this reason, try designing a template that incorporates your logo, special fonts, or colors that are on all of your business collateral. By doing so, you can make your emails recognizable to your readers and make use of any preexisting familiarity they have with your company.

Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Get an email account that’s free and post your email address around the Internet. You will see spam coming from every direction. Learn from what those emails do wrong, and adjust your own email campaigns accordingly. If you wish to have a brand that’s credible, take measures to be different from spammers.

Do not send emails that use images to convey the most important information. Many modern email clients – web-based ones, especially – will not display images automatically. If a person is reading your email in one of these clients, it can make your message look strange or even render it unreadable. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.

Be considerate of your consumers and always ask for their permission before adding them to your company’s email list. If a customer feels that your email is unsolicited, there is a greater chance that your customer will delete or unsubscribe. Even worse, when your email provider collects so many spam complaints about you, they could cut you off for failing to abide by their spam policies.

As this article told you, marketing with email is one of the best ways to keep in contact with your customers, increasing your customer base at the same time. Following the advice provided in this article will help you to achieve success for your business through e-mail marketing, and enable you to become an marketing via email expert.

That’s Not Spam! E-mail Marketing Tips For All

E-mail marketing is not a very popular topic. Truly taking the time to educate yourself about how email can help you improve your site will help you understand what marketing via email can do.

Make every effort to strike a personal tone in your emails. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. An example of this is including the reasons that they signed up for your emails if you know that information.

Know the audience you are targeting. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. Include subscription links in your emails so that your readers can pass them off to friends. This is a straightforward, ground-up approach to growth.

Include special promotions only in your email promoting, like coupons or discount codes. The readers are not only more likely to eagerly read the messages themselves, but they’re also more likely to pass the info on to friends. Additionally, having a referral rewards program will help you grow your customer and email base.

You can use A/B testing to improve the results of your emails’ subject lines. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.

Always focus on the fact that the reason for email promoting is to get more people to buy your products. This means that each email must make the readers close in terms of buying. This can be done with an email that provides new product information, that goes over the benefits of an existing product or that talks about a new promotion.

Avoid sending major marketing via email messages around holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. This is not a hard rule and some holidays will require communications. Black Friday, for example, is one occasion where a date relevant campaign is warranted.

Overuse Graphics

When designing your email materials, try not to overuse graphics. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. In addition, email programs are more likely to send your emails to the junk mail folder if you overuse graphics.

Make sure you have permission to send emails to your subscribers. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. Excessive complaints of spamming may also cause some internet service providers to ban all of your messages.

You must be persistent where it counts. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. Continuing to target the wrong group of potential clients simply creates ill will and is not a good use of resources.

As time passes, smartphones will become the medium that your subscribers use to read your emails. These devices lack the resolution of high end computers, so word count and careful use of graphics becomes very important. Understand the limitations that mobile devices have, and find ways to work around them.

Use a personal tone in all marketing with email campaigns. This will make it more likely that customers will read each message without growing bored of the same old content. Sign the message with the name of your company’s president or CEO to impress your customers.

Now, you should have a good idea of how to use e-mail marketing as a means to reach your business goals. Take advantage of what you’ve learned from this article, and you’ll be seeing an increase in customers in no time.

Tricks To Make Your Marketing Via Email Work!

Many people are intimidated by the concept of email marketing. If you really put the time and effort into learning how to market your business, you will soon realize the importance of marketing with email.

Don’t send out emails to people who don’t want them. Sending out unwanted marketing emails to individuals who don’t want them will get your marketing with email messages marked as spam. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.

Do not send out unsolicited email messages. Emailing random people is considered spam and could get you in trouble with your ISP or web host. People will wonder if you are someone that they know, or if they even care! Their lack of care towards you and your business will most likely cause them to just mark it as spam, which just made your effort pointless.

If you want to go ahead with email promoting you should get permission from your customers before you email them, you should do this for every single person on your list. If you don’t, you could get a lot of spam complaints or lose customers for good.

To make your customers enjoy getting your emails, provide them with discounts and also promotions that are only available to those on the mailing list. This will make the marketing via email more effective because it makes the readers feel like they’re getting a good deal and they might get their friends involved. Referral programs can be beneficial if you wish to increase the amount of readers that could become customers.

Do not depend upon graphics-heavy emails in your campaign. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.

The more choices you allow the customers to make, the better your marketing using email will work. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. The greater amount of control that your customers have over this, the more comfort they will experience.

You need to make sure that you are using a persistent strategy. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. Continuing to target the wrong group of potential clients simply creates ill will and is not a good use of resources.

Include calls to action when creating emails. You have to tell your customers exactly what you want them to do. Make your links stand out and give simple instructions for how they can be used. It’s sometimes good to repeat your call to action more than once in an email. You might include it once in the header and once at the end of the email, for example.

Email previewers can work for you if you use the preheader material. The very first line of the email is typically called the preheader. Email clients such as gmail display preheaders after the subject, which is an attention-getter.

When customers sign up for your emails, ask them for their name. This allows you to address each customer individually in the email, personalizing your message. This gives your email communications a better appearance and will set them apart from all the other bulk emails they receive.

When working on an marketing via email campaign, keep a personal tone in your messages. You will get better responses from personalized messages instead of generic emails. Messages from someone powerful in your company will make a much stronger and more lasting impression on the people receiving the emails.

As you can see from the advice above, there are many ways you can use email marketing to benefit your business. Go forth and implement the tips you’ve learned in this article and you will soon see improvement in whatever business you have.

Looking For Tips On Email Marketing? Try These Wonderful Ideas!

If you are looking to interact with existing customers while expanding your base, email marketing may be the tool you need. Email promoting can seem overwhelming because there so many ways in which it can be used. The advice contained in this article will help you to move forward with your campaign and reach your goals!

Each email should only contain a single topic. This can help to keep your customers from becoming bored or confused by information overload. Keep your messages on topic, of reasonable length, and interesting to read. People will appreciate having access to clear information and not having to read through a long email.

Don’t flood subscribers with emails pleading with them to buy something. Don’t use that approach. People may view your emails as being spam-like and not want to purchase from your company any longer. Your customers are well-aware that you are selling something, so it is more important to build a professional and ongoing relationship. They will appreciate this a great deal and will be more likely to purchase from you.

Proofread everything you send out through email. It is imperative that your emails be error free. Test your email layout by sending it to yourself first; that is a sure way to be certain everything is displayed perfectly. Test any links within the context of your email, so that you know they work.

Harness all of the resources available to teach yourself about marketing via email strategies. Check the web and the library for books on the topic. Classes and workshops may be available locally as well, and it would be beneficial for you to attend some of these.

Be consistent with your email layouts. Your emails should all feature the same colors and company logo. Be sure that you’re using a font that people can read. After a few messages, people will start to recognize when you send an email, and will pay attention. Familiarity is vital in any business, more importantly in marketing via email.

Marketing with email is about getting people to buy your products. Your emails should make your readers want to buy your products. This can be done with an email that provides new product information, that goes over the benefits of an existing product or that talks about a new promotion.

You should avoid sending too many emails; one a week is enough. It is likely that your customers receive many marketing and other messages each day. If you send too many messages, your customers may begin deleting them unread.

Major Holidays

Keep in mind that major holidays are not the best time to send out important emails. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. Yet, there may be exceptions to this. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.

The more you allow your customers to customize their experiences, the better your campaign will be. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. People will feel comfortable if they are in control.

Teach yourself what not to do by scoping out some spam. Create a free email address and post it publicly online; the spam should appear quickly. Learn from this spam to design email that look as professional as possible. Making sure that your emails differ significantly from those of spammers makes your brand seem more credible.

As was previously mentioned, marketing with email is a very effective way to gain customers and to communicate with those you already have. By using the handy tips and information in this article, you will find that you are an email promoting master in no time!

Making It Easy So You Can Understand How E-mail Marketing Works

How long has it been since you last checked your email? If you made more than two email checks today, you are staying just as connected as the majority of people online. For business owners, email is an effective way to stay in touch with and communicate with your customers. The follow tips detail some of the best marketing via email strategies developed to date.

Don’t send out emails to people who don’t want them. Your emails could be marked as spam if you send them to people who did not request them. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.

Don’t send important information out around a major holiday. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Of course, you should adapt this to your target audience. An example of such an exception might be a Black Friday special for 25% off an LED TV.

Active Feedback

Use passive and active feedback to make your marketing via email efforts stand out. Active feedback entails soliciting suggestions and opinions from your subscribers. Passive feedback is very subtle and may not even be obvious to your customers. There are dozens of resources available to see which of your links are getting clicks.

Remember to include great incentives for your customers. They will be more apt to do business with you if you give them a good reason to. For example, clicking on a link and making a purchase could award them free shopping.

It is imperative that you never add anyone to your email list who doesn’t want to be there. If you avoid doing this, most people will not even read your emails. If your host gets too many spam complaints, they are liable to cancel your account.

Try mixing up your format to be more personal. If you send out regular emails in HTML, consider doing them in just plain text format every now and then. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.

Try using some sort of call to action within your emails. Your recipients should know what they have to do in your emails by you telling them directly. Make your links stand out and give simple instructions for how they can be used. These sections can be repeated by just including them within the very top and bottom portions of your emails.

One very obvious, but very important tip pertaining to e-mail marketing is to make sure that all of your e-mail addresses are correct! Having to resend emails or having them go to incorrect addresses will be a complete waste of your time and resources, and could cost you customers! It’s a waste of time.

When you set up your email marketing messages, try to use a personal tone in each. Your customers will then have a personal image of your site rather than one that is negative or impersonal. Messages that are sent from a President, CEO or other prominent figure of a company will leave a strong impression on customers.

Avoid adding someone’s email to your list without their permission. Adding more people to your list can be tempting, but your emails will more than likely be perceived as spam and give a bad image of your company. In addition, you may end up being reported and, ultimately, banned by your Internet service provider for breaking rules regarding spam.

Be certain that marketing with email initiatives allow for recipients to opt out of further participation. Whereas emailing may be quite inexpensive, it still does cost something. By being seen as a spammer, your company could end up taking a hit in the overall business department, and other sites could start blacklisting and blocking you.

Marketing via email can be a terrific method of keeping in contact with current and potential customers. Use the strategies you learned from the above article to draw up a marketing plan that generates both customer goodwill and profit. Reaching customers by email makes it easy to increase your business.

Simple Marketing Via Email Tips Anyone Can Use

Many people will automatically think “spam” when they hear about an email marketing campaign, and they will be turned off by the idea. You need to put together an e-mail marketing campaign that engages the customer, encouraging them to buy something. Reading the following article will show you some great techniques to implement today.

Email only those you know. Sending emails to people who have never heard of you or what you have to sell is spam. People will wonder if you are someone that they know, or if they even care! This may cause them to simply delete your email, which is just a waste of your time.

Tailor your message to your audience. When you achieve having a few readers, be sure to think of ways on how to make them to ask their friends to sign up. Always provide a link to subscribe to your emails. This will help you to be sure that if someone passes the email on, the person reading it can sign up. You can use this method to make your list grow organically.

Before getting involved in an email promoting effort, you must obtain permission to email each person on your list. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.

Harness all of the resources available to teach yourself about marketing via email strategies. Books on the subject may be available in libraries and online. You could also consider attending local classes or workshops in your area for relevant local information.

Use A/B testing to see which emails are successful and which ones aren’t. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.

Always get customer permission before you begin contacting via email promoting. People will regard suspicious emails as potential spam and ignore or delete these emails. You might be violating the policy of your ISP if customers begin receiving unwanted messages from you.

Email marketing should have the branding of your business. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. This will foster instant recognition among your readers.

Remember that your subscribers are more and more likely to use smartphones or other mobile devices to view your emails. Remember that these devices have a smaller screen and will not be able to display an entire website. Learn the constraints that come with such small displays, and make sure that your emails are readable on phone-sized screens.

Avoid using e-mails that convey critical information via images. Not everyone uses the same email client. These pictures may not even show up in many cases. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. All images need descriptive alt tags and relevant information should be conveyed by plain text.

Try mixing up your format to be more personal. If your emails are typically HTML, try sending some out in plain text here and there. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.

Always make your audience a priority when you send out emails. What are they interested in seeing? What reading material would interest them? How can you convert that into something that sells? Remember the tips in this article to increase your customer base.

Success With Marketing With Email: Tips, Tricks And Techniques From The Experts

Every successful company needs to market itself, but some companies may be neglecting certain marketing techniques. One very effective marketing tool that can be neglected is a well-designed marketing via email campaign. The following tips will help you expertly deploy a successful marketing with email campaign.

The first commandment of email promoting is to never send unsolicited messages. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.

Do not send out unsolicited email messages. If you mail those that are not familiar with you, your emails will be taken as spam. They won’t know if they know who you are, and then they will think about whether they care at all about the actual content or your email. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.

Do not ever send emails with headlines such as ‘Buy now”! the way you go about it. When you send out too many emails, customers will regard them as spam, and will be less likely to make a purchase from you. Instead, build a relationship with your customers and stay professional. Customers really do notice things like this and will be more likely trust you and your business.

Before you send out emails, make sure to proofread them. You have to be sure that everything in the email is correct. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. Additionally, test all hyperlinks in your email and double-check that they point to the right place.

Be sure to get permission before you use email to contact anyone. Unwanted emails qualify as spams and most people will simply ignore these emails. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.

Avoid sending major email marketing messages around holidays. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. This isn’t a hard-and-fast rule, obviously. These may include emails concerning Black Friday deals or other campaigns based on occasions.

The more choices and options you provide to your customers will help to generate an effective marketing via email campaign. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. If they feel like they’re in control over the process, they will feel more comfortable.

You want every email campaign to have feedback that is passive as well as active. Active feedback is rather obvious: ask for opinions and suggestions from your readers. Passive feedback can be much more subtle, and may even be undetectable by your readers. Use the tools at your disposal to analyze how many people read your emails and how often the links within are clicked.

Use a consistent and persistent strategy in your e-mail marketing campaign. While you must be persistent, it needs to be used with the proper consumers or it won’t help your business. Persistently emailing disinterested customers is obnoxious to them, and it wastes your time and effort.

You may consider altering your format for special emails. For example, use plain text if you usually use HTML and vice versa. If the message is well-written, it can help you to connect with the customer, which will increase their desire to support your company and its products or services.

Use a personal tone to relay your messages in e-mail marketing. Customers are more positive to these kinds of messages than impersonal or bland ones. When these messages are from an important person in the company, such as the President or CEO, it gives a better impression to your customers.

Don’t waste the time of your customers. Only send out an email that has something important to show them. Do not abuse their relationship or try to insult their intelligence through use of obvious sale petitions. Every email should have something relevant, like tips or discounts.

Marketing your products successfully becomes easier with an effective email marketing plan. By getting in touch with your clients and customers, you will notice an increase in profits when you do so. By using these tips, you will see an increase in your revenue.