There is no shortage of Facebook marketing advice. Trends may temp to, but they aren’t what is needed to effectively market your business. The following paragraphs, by contrast, will outline a solid strategy that you can use to market your business on Facebook.
Ask your viewers on a regular basis what they are looking for from you. If they post items on your page, keep them in mind. There are a lot of popular businesses that get marketing tips from their fans. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
One method for generating interest in your business is by having a giveaway. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Link all of your published content to your Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Link your Twitter and Facebook pages to have your tweets posted on your page.
Consider using Facebook advertisements. Normal posting only adds so much when it comes to promoting services and products. To get real reach into your channel, you are going to want to purchase some Facebook ads. They aren’t pricey and they can help.
Use Facebook Offers to promote your special deals. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is good enough, promote it to those who aren’t fans, too.
Check comments on your Facebook page regularly and respond promptly. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Improve the Facebook marketing interface of your page using custom tabs. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, use a custom tab for any contests you might run.
Try buying Facebook ads. Ad customization options for age, gender and more can help you. You can set a budget and work only as much as you want to. Additionally, you don’t have to make a commitment that’s long-term. When the promotion is over, you can put an end to your ad.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t do a hard sell though.
You should start a group page for your company. This could be a place where your business could field questions and encourage customers to interact with one another. Let groups know about your special discounts and other useful information. This is a perfect chance for you to connect with your customers.
Personalize your brand. If people find your information to be bland, they will think that about your business. Show some personality, however remember to remain professional.
Use Facebook to show your expertise your field. You can gain much knowledge about leadership within your niche on Facebook. Answer questions at every opportunity, and comment on relevant pages. This will introduce your brand to many new people along the way, meaning more potential fans!
Ask your followers to interact with each other. Let conversations flow on your page. If you delete something or ask people to stick to a topic, you risk offending them. The main reason you should ever get involved is when the thread is becoming offensive or racist.
In the end, many people follow the “trends” about Facebook marketing because they are lazy. This article goes beyond trends into tried-and-true strategies. If you put what you read here into practice, you’ll notice an insane increase in conversion rates and profits.