Tag Archives: marketing campaigns

Excellent Mobile Marketing Ideas For Your Business

What comes to mind when you think of mobile marketing? There are many ways to promote one’s business using mobile devices. This article will address several issues to consider when starting a mobile marketing campaign. Use the tips in this article to get started.

You should never send messages to your customers without a good reason. When messaging clients, make sure you have something interesting to say. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Your customers expect useful information from you, not the sort of funny texts a friend would send them.

Spending money to create a successful mobile website is worth the investment, because it will optimize your site for a variety of mobile devices. It can be hard to make an attractive mobile site that appeals to all platforms. If possible, this job should be handed over to qualified, experienced professionals.

A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. It is important that you are distinguishable from your competition.

Your home base is the main element of your campaign. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Do not rely on the mobile campaign alone; develop and design your home base for your customers.

Set the times that your MMS text messages are sent to your customers for normal business hours. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.

Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There are many choices to make about app features; the possibilities are endless.

Dedicated Short Code

Use dedicated short code. Keeping tight control over your brand is worth the extra cost. Dedicated short code also offers you some legal protection.

If you have a social network page for your business, link to it on your main business webpage. Customers probably will not search for you, however they may check you out on a social networking site.

If you decide on creating a mobile app for your company, make it relevant and useful to your customer base. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.

Try two different pages, called A/B testing, for your mobile page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. It is key to choose the page that will be most functional for your mobile visitors.

Mobile Marketing

Location is everything in mobile marketing. Mobile marketing lets your customers know where you are and what you are doing. This allows new options that are not available anywhere else. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.

Use mobile-friendly maps and driving directions on your site. There are a lot of people that rely on mobile devices for getting navigational directions. Make your business easy to find. Verify that your maps translate well on mobile units. Adding a direct link from your site to Google maps can be very helpful.

It is important to do research about your potential audience. Analyze your target demographics and know what they like before you start sinking dollars into a mobile marketing campaign. Will they use cellphones more often than computers? Do you know what operating systems their phones use? Learn the people you desire to reach, and you’ll have an easier time reaching them.

If you want more customers in the local area, include mobile friendly maps within your website. These maps enable customers to easily locate your business with their mobile device. They will be especially useful when customers are searching for businesses in their vicinity.

Sending offers too often is annoying and will turn customers off. It is proven that customers respond best to offers that are sent out only a few times a month. Get your customers to believe that they’ll miss an opportunity if they don’t quickly act on the offer. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.

Indeed, mobile marketing entails a number of exciting possibilities. Businesses are all very different, and so are their marketing campaigns. Your business is unique and so are your marketing needs. By reading the guidelines above, you should have picked up some advice and insight on getting started.

Gain New Business With The Social Media Websites

If you run a website that you use to market a business or product, it is crucial that you know all about social media marketing. It is a very powerful and popular method of getting recognized on the web and attracting faithful customers time and again.

It is a good idea to use Twitter in the promotion of your business. If you understand the ins and outs of Twitter, you will put your brand in front of hundreds, or even thousands, of eyeballs every single day. Taking a few days to learn about Twitter-specific functionality such as hashtags, keywords, and the API can really pay off.

Utilize caution when it comes to engaging a company that offers social media marketing services. There are known frauds who take advantage of a business who is not familiar already with how Internet marketing works. They use thousands of fraudulent Facebook, Twitter and YouTube accounts, made through automated registration bots and proxy servers. Few real people, if any, will see your spot — even though your hits are up and you pay through the nose to your marketing company.

Each blog post should include an option to share the content on Facebook or another social media site. Your readers will be able to share your content with their friends easily. This will increase the number of visitors to you blog, which should in turn increase sales.

Social Media

To boost your social media marketing, place a social media widget on your website. If you really want to stock up on followers, make sure that you’re placing the proper widgets on your site. Also, a widget allows consumers to vote on your site’s quality and re-tweet information themselves.

Make certain you update your social profiles often. The busy people who use social networks are accustomed to frequent updates and if you fail to provide them, you might be putting your business at a serious disadvantage. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.

Don’t just try to sell product on your social media feeds. Post informative stories from other sources within your niche, or create your own original content. There are a variety of other posting types, such as contests, pictures and even asking trivia questions. Interact with followers. Help them interact with your products instead of being passive viewers of a commercial. Make it a goal to identify with your customer’s lifestyle, so that they will identify your product in a like manner, rather than viewing it as yet another thing to spend money on.

Your marketing potential will benefit when you consistently and promptly reply to comments and reviews. This will ensure that you don’t ruin your reputation online. It is very important to communicate regarding any reviews, especially if they are negative. If such posts are left to fester, they can damage your brand. Nevertheless, responding to them in a quick and appropriate manner can have a good effect.

Keeping finding new ways to get in touch with your customers. When it is appropriate and relevant, leave comments on a customer’s blog or Facebook page. As long as you have a comment to add that’s related to the topic at hand, you should interact in a friendly manner to build rapport between you and your base.

If you’re looking for an easy venue for social media marketing, you should try Facebook. If someone comments on one of your posts, something will appear in this person’s feed for all their friends to see. This means that any time your customers interact with your business, you are getting free advertising, so you want to encourage it.

Social Media

Do not be discouraged if the results you are looking for do not come overnight. Developing a good social media strategy requires a lot of time. You have to work at increasing your popularity by having more people follow you on Facebook and Twitter. Once this happens, you will be able to launch some serious marketing campaigns. Talk about social media when doing other non-social media marketing campaigns.

You should always answer each and every comment posted to your Facebook page. This applies to negative comments and positive comments alike. You might be able to change people’s opinions, or you could just show how respectable your company is. Respond as quick as you can to make people feel important.

You will find that a little bit of traffic starts coming in and after a while your network will keep expanding from all over the world. As long as you’re following the steps and are doing things correctly, you should have little trouble picking up tons of followers.