Does your business have a Facebook page? There are tons of clients that go through Facebook on a daily basis. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading to learn how to build a strong Facebook marketing plan.
Contests are a fantastic way to increase interest in your company. When a person likes your page, they can enter a drawing to win a great prize. Always actually send the prize or you’ll ruin your reputation.
Look at Facebook as a great way to post content. Facebook does not only relate to everyday chit chat, but it is also an important content format. Think of it in this manner. Write some actual blog posts and then promote them via other channels through your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.
Increase your Facebook marketing interface’s efficiency by using customized tabs. They let you get information together in an easily readable format. For example, if a contest is going on you can have a tab there to get more information about it.
Offer an exclusive deal to those that “like” your page. New likes have the opportunity to draw a lot of attention to your page. Think about something exclusive and free when someone likes your page. You can offer a discount on your products or even give a free item. People find it easy to click if the offer is for an appealing item they would like.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Random customers have no incentive to keep up with your posts. Instead, pay for Facebook ads that target customers for you.
If someone posts on your wall, answer them. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
When marketing through Facebook, the goal is to increase your sales. So set a monthly goal for a particular amount of products sold. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you’re not gleaning business, your strategy needs readjusting.
You can have a place for people to sign up right on your Facebook. This will keep the interest of your audience for a longer period of time. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Create a group related to your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You may inform you audience about deals and give them other relevant information. Don’t overlook this opportunity to learn more about your customers.
If someone comments on your page, reply to it. This means comments left on your page and those in your inbox. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.
Get your followers to interact with each other on your page. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Acting like a hall monitor is no way to get on your users good side. The main reason you should ever get involved is when the thread is becoming offensive or racist.
Hopefully, now you are ready to do more with your business and Facebook. You should now have all that you need to begin your Facebook marketing campaign. Regardless of your history with Facebook, there is always room for improvement. Use the tips in the article above to help improve your marketing efforts.