Tag Archives: drive traffic

Setting Your Business Up For Success – Social Media Techniques That Work

Every business must stay on top of the latest marketing trends if they are going to succeed in this economy. Like it or not, social media is here to stay. It’s not going anywhere. So you might as well get used to using it. If you want to apply these mediums to boost your business revenue, keep reading.

Add social networking widgets on your blog or site to remind people they can share your content with their friends. A widget will make it easy for others to follow you. A widget can also let your readers tweet your content, thereby increasing potential viewers.

Do you want to have an actual relationship with the customers? Drive sales to your site with simple advertising messages delivered via social media. If you actually want to build a loyal customer base who repeatedly comes back and buys from you, you’ll have to begin the conversation with them by introducing yourself. Your clients will take the lead and let you know how to proceed.

Think about creating a guest blog on your site where you let a popular niche blogger come in and write. Consider doing something similar on another site. Both of these methods will help drive traffic to your site. However, you still have to ensure that you’ll receive a link going back to the site of your choice. If not, you’re providing free content with no payoff. When you have guest bloggers, provide them the same courtesy. The followers of the guest blogger will probably read this post and check out your site.

Profiles in social media sites often allow you to add various buttons and an RSS feed. Have them on your blog, emails, and anything else you can think of. This really gives the look and feel of a legitimate social user and not just a cold, dry business. Make sure you also take the opportunity to link everything together into a fluid network.

You should always reply to the comments people leave on your posts. Keeping these sites updated will make your site fresh and credible. You can also choose to receive emails every time you get a new notification. Never forget that your comments are public and can be seen by everyone.

Come up with good titles for your posts. The titles should have keywords in them that are relevant to the products you are offering and your industry. If users can immediately see that your videos are useful, you’ll get more views because your videos can pop up when people search for certain keywords.

Register for Yahoo and take a look at questions posed on Yahoo Answers. Website users are able to seek answers to questions that have stumped them. Other site users help to resolve the issue for free. Find questions that are relevant to your products in some manner and offer a solution to these questions. If the rules allow, reference a product or service of yours that pertains tot he question. Creating questions and answers lends you an air of credibility and creates a sense of expertise.

If you have a LinkedIn page, use the blog feed feature to share your blog articles. Every single time you post it will show up in LinkedIn. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.

Utilize social media to drive traffic to your brick-and-mortar locations. Give them information about discounts you have to offer, or new locations. Make coupons that followers can print out, and set up special offers just for your Facebook friends. People will interact with you on social networks if they perceive it as interesting.

Social Media Marketing

Use the information presented above, and start to grow your business through social media marketing. When you use social media marketing, you will be able to establish your business online and gain market share. It has never been easier to get your business into the world of social media.

The Best Guide When It Comes To Mobile Marketing

Are you struggling to design a mobile marketing campaign that includes all of the major strategies? The tips in this article can provide you with what you need to know to become a great mobile marketer.

Do not randomly message your clients. Make sure you always have something relevant to say when you take the time to message them. Nothing will sink a business faster than random, bothersome messages. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.

Have your friends test your site, ads, emails, and other parts of your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.

Be aware of how the competition is using social media to market their products. You have to stand out from your competitors.

Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.

Mobile Devices

As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Try out as many mobile devices as you can so that you understand the user’s experience.

Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Adapt your mobile marketing calls to the circumstances of the person you are calling.

Maximize the effect of your advertisements by trying to go viral. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.

There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. You could create your own personal app for your business which would be unique and would help make your mobile market thrive. There are many exciting, engaging features available for your use.

Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.

Use short code that is dedicated. You will pay more, but your brand will be protected. It also gives you some legal coverage.

Don’t forget to include links to your social media accounts on your main website. Most people will not look you up on social networks, if you do not tell them about your page.

In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.

If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. Customers won’t appreciate apps that do nothing but take up space on their phones, and are unlikely to reward you with their business.

Existing Customers

In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Your existing customers are going to be far more receptive to receiving text messages and updates than new ones. You will find that more often than not, people will regard mobile marketing efforts to be spam.

Use your normal website to drive traffic to your mobile website. One of the easiest ways to drive traffic to your mobile sites or smartphone applications is by advertising them on your website. Your customers will see the ad and know how to find your business, even when they are away from the computer.

As you can see, techniques in mobile marketing are quite different, but the basics are the same. The differences between the different methods is mainly in the technology and application. A simple common sense approach should help you weed through them and pick the best one for you.