There are a lot of confusing terms and some foreign lingo associated with search engine optimization that might confuse you at first, but don’t let that deter you from building a great site. The article below will go over some great basics that are easy-to-understand and will help your website.
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Assist the web spiders in their mission if you expect to be ranked highly. Search engines are constantly crawling your site, going through all of your content looking for related terms that tell them what your site is about, and you can make it easier for them to do so. If you make a site map, you can tell the spider what is important on your website.
You need to put some thought into the anchor text you use for internal website links. Generic link text, such as “click here”, does not positively affect search engine results. Crawling spiders will notice you if you use the correct keywords for anchor text.
Take advantage of header tags. Headers are large at times. However, CSS can be used to alter the size. The major search engines use the headers for ranking websites. The tags H1 and H2 should highlight your service or product.
If you are working on SEO, avoid Flash. Flash may take a while to load and it’s not currently read by the search engine crawlers, so text in a Flash fill won’t be indexed. Succeeding with a search engine crawler means that your content should be easily found and used by them.
Descriptive introductions help search engine spiders better catalog your site. Limit your title tags to sixty characters. Search engines usually only preview the first few words. They favor the first 60 characters, as well, giving less weight to words past that.
Site maps help search engines catalog your pages more effectively. A site map (navigation bar) provides directions to content on your whole site. Even a smaller website can have a higher search engine ranking with a good site map.
Establish a sight map with keywords. A good site map helps your viewers by acting like an index of all your site’s pages. This can affect your search engine rankings, as content that is easy to find is considered more relevant.
Never place the same content on your site more than once, or search engines may consider your website spam. This is sometimes done inadvertently. Having identical product descriptions on different pages may seem like an efficient thing to do, but search engines are unable to make the necessary distinctions.
As simple as it make seem, be sure your site is registered with the top search engines. Many people think this is automatically done. Check to see if your site is on there each month. Though your page may be far back in the results, knowing you are showing up is important.
Use a video sitemap with videos to do well with SEO on a website. Videos are great for when you want to show yourself or the staff or you can show how a product works. Post them on your site and label them with the proper keywords. Once you have developed your sitemap, you want to use the webmaster tools available on Google to submit your site URL. Then, post it on Metacafe, Yahoo, YouTube, and other popular video sites. Now, you can just wait for the customers to find you.
Make use of the “alt” tags for image links when using SEO to boost your rankings. If the person viewing your site has blocked images from being seen, these tags will replace those images. The takeaway message from this paragraph is that Google looks for keywords in alt tags, just like any other text content on your page.
To get better search engine optimization, join the Better Business Bureau and your local Chamber of Commerce. These organizations link to their member businesses, so you can get more local visitors. You will get people to trust you more readily if you register with the BBB.
Eventually, if you use the SEO tips mentioned here and properly maintain your blog or website, your rankings will improve. Luck is not involved, and the search engines do not discriminate. Put in the effort and bring your site to the top of the results page!