Everyone all over the world seems to be addicted to Facebook these days. Marketing your business on Facebook can help you reach a large numbers of people. If you’d like to learn a little bit about Facebook marketing, then the article that follows can help you.
Be sure that all of your online content is linked to and from Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Create a Facebook ad. Regular postings only go so far when it comes to promotions of goods and/or services. To achieve real results deep into your customer base, Facebook ads may be ideal. They are not expensive, and can make a substantial difference.
Avoid allowing spam to take over your Facebook page. Employ filters that can keep tabs on your page even if you’re not logged in. Page administrators can add keywords into the tool that will help keep things filtered.
Have you looked into using custom tabs on your Facebook page? You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For example, a contest can have its own tab so that it stands out.
In order to make the most of your marketing efforts, build a fan base that is solid. Having an excess of 5,000 fans is best. Your conversion rate will climb quickly after you have gained several thousand fans.
Always answer comments and posts that show up on your Wall. If somebody tries to engage with your company, you owe it to them to respond. Facebook is similar to a phone call, you would respond to that, right?
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. If any of your content is hidden, people will follow you in order to view it. Just hide a small portion of content so you don’t lose SEO.
Never share updates that seem irrelevant to your own content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Utilize personal accounts in order to talk about personal endeavors.
Allow people to “share” your posts and updates. People from your audience will tell others about any valuable information you have on your page. Facebook depends on people who interact and share with others. If you put in the effort, you’ll find your content is shared throughout Facebook.
Become an authority in your field. Facebook is great for building leadership in specific niches. Try to find ways to answer questions or make insightful comments in your niche area. This gains exposure for the brand, which will lead to more fans.
Always allow comments on your Facebook page. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.
Maintain a constant relationship with your subscribers on Facebook. Just as you would with in-person conversations, building good relationships on Facebook will help your sales in the long run. A good method of building strong relationships is to post new, straightforward content often. Don’t forget to reward your loyal customers through promotions and deals.
Use the Facebook update option sparingly. This features allows you to message your followers. Use this for important updates and events only. It’s not intended to spam your fans!
Create contests on your facebook page that get people involved and interested in your product or service. One way to do this would be to see if people that are your followers on Facebook and own your product could photograph themselves using the product. Then, at the end of your contest, pick a winner.
If you own a store, take a look at the “check-in” feature on Facebook. Allow your customers to put the fact that they are visiting your store into their Facebook statuses. This functionality is an easy way to get word-of-mouth referrals, as friends of your customers will see that they have checked in.
As you can now see, the Facebook audience is deep and broad, with millions of diverse users. Using Facebook to convey your marketing message could surprise you with great results. Use the above tips and watch business soar.