Your sister, brother, and parents may have a Facebook page. You may be surprised at who is on Facebook. However, do you think your customers have an account? If you think so, marketing on Facebook might be right for you.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Show proof that you have awarded the prize after the contest ends.
When you market your business on Facebook, post professionally. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. Maintaining a professional tone will help build trust among your customer base.
It is important that all online content is linked back to your Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Consider Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are not expensive, and can make a substantial difference.
Your Facebook page needs to be monitored for spam at all times. Sites that are riddled with spam can end up turning potential customers off. You will be able to set up a list of keywords that will be filtered off of your page.
Facebook is a great place to share information. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Write blog posts and then promote them using your Facebook page. You will see great results from using Facebook.
Treat your old customers well. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. For a great marketing campaign, you should respect and appreciate your followers. Communication leads to a great relationship with your customers.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Random customers have no incentive to keep up with your posts. Instead, pay for Facebook ads that target customers for you.
You can have a place for people to sign up right on your Facebook. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.
Don’t assume Facebook is the best place for you to market your business. Facebook is very popular, but other sites may appeal to other demographics. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
If updates are not relevant to your business, do not share them. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Keep the business and personal pages separate so you can focus on your business better.
Develop discussions on your page to increase exposure. People enjoy being on the “inside.” Involving your community in basic decisions is a great way to get the job done. For example, if you run a blog you could ask them what kind of posts you should make.
You probably use Facebook and have a pretty good idea about what a customer wants. Use the information in the following article to create a successful Facebook marketing campaign. The harder you work, the more rewards you’ll see.