Many of your customers or potential customers are likely on some social network site. Your business or marketing campaign belongs on these same social networking sites. If you fail to do market research to determine which social media platforms your customers use and market to them on those platforms, you are neglecting a potentially lucrative revenue stream.
If you’re going to use Twitter for social media marketing, make sure your tweets are informative and vary in content. You can give tweets ranging from business related to even just acknowledging your fans. Mixing both fun and factual tweets together will keep your audience focused on your feed.
If you are going to create a social media profile, you must be willing to continuously update it. Social network users have become used to regular updates, and a lack of updates could drive your customers away. Dedicate a few days out of the week for updates.
Don’t push your products. Put up links, stories and content from sources outside your company, but provided the material is related to your business or sector. Run contests, post pictures and ask questions. Interact with those whom you follow. Get your followers to identify with the product rather than just see the marketing message. Unless your business competes solely on price, be certain you also focus on other attributes of your product or service that illustrate the value of your product or service in a consumer’s life.
Your social media pages should have buttons all over. In addition, an RSS feed that provides all your updates is a good thing to have. Ensure that this is clearly visible on your websites, blogs, emails and in your signatures when you comment. These links should be placed on all your social media profiles, as well, to spur users to follow you on those sites as well.
Tools that are related to Twitter, like Twellow or Tweepi, are useful. These tools will help you find users in your target audience, and identify those users who are most influential. You should come up with lists of consumers to target, in hopes that someday they will sign up to receive your updates.
You are going to have a tough time in the world of SMM if you don’t know your target audience well. Research why some people use social networks and find out the types of content they want to see.
Don’t expect overnight success with social media marketing. The idea should be to develop a base and then to grow followers based on your initial niche. In order to build a successful Facebook or Twitter campaign, you first need to attract a critical mass of followers. Then, when you’re advertising on Twitter, mention that on Facebook and vice versa. Tie it all in together.
Make sure that you’re tracking the progress you’ve made. You should keep track of your traffic and how many brand new subscribers you get each week. Try to link these figures to the actions you took so you are able to locate the decisions you’ve made to generate better strategies. You won’t know if your social media marketing campaign will be worth the time if you’re not keeping track of results.
Ask your customers to fill in a survey about social networks. You will be wise to create a Twitter and Facebook page if your survey shows that your customers are frequenting these sites an hour or more a day. If your audience isn’t really interested in social media sites, you may want to turn your attention to another form of marketing.
Do not rely on only one channel when promoting your business through social media marketing. Multiple websites can be used to draw in traffic that you can reach to help you expand a business. It can help if you use a plethora of different tools.
When you use Facebook to market to customers about what products or services you offer, only share things that are important to share. People also enjoy interesting things. Don’t share every item in your inventory, just because you can. Think about whether or not what you’re sharing is true, compelling, or involving in some way. Make sure that what you share is what people want to know. Don’t post quizzes, surveys and games that waste customers’ time and may turn them off from reading your page.
As you can tell, use of social networking sites is smart and effective for your business marketing. Social media sites offer you the opportunity to shine a light into the inner workings and fundamental principles of your company as well as to connect with existing customers and cultivate new ones. You should get started and see the new possibilities for yourself.