Every business must stay on top of the latest marketing trends if they are going to succeed in this economy. Like it or not, social media is here to stay. It’s not going anywhere. So you might as well get used to using it. If you want to apply these mediums to boost your business revenue, keep reading.
Add social networking widgets on your blog or site to remind people they can share your content with their friends. A widget will make it easy for others to follow you. A widget can also let your readers tweet your content, thereby increasing potential viewers.
Do you want to have an actual relationship with the customers? Drive sales to your site with simple advertising messages delivered via social media. If you actually want to build a loyal customer base who repeatedly comes back and buys from you, you’ll have to begin the conversation with them by introducing yourself. Your clients will take the lead and let you know how to proceed.
Think about creating a guest blog on your site where you let a popular niche blogger come in and write. Consider doing something similar on another site. Both of these methods will help drive traffic to your site. However, you still have to ensure that you’ll receive a link going back to the site of your choice. If not, you’re providing free content with no payoff. When you have guest bloggers, provide them the same courtesy. The followers of the guest blogger will probably read this post and check out your site.
Profiles in social media sites often allow you to add various buttons and an RSS feed. Have them on your blog, emails, and anything else you can think of. This really gives the look and feel of a legitimate social user and not just a cold, dry business. Make sure you also take the opportunity to link everything together into a fluid network.
You should always reply to the comments people leave on your posts. Keeping these sites updated will make your site fresh and credible. You can also choose to receive emails every time you get a new notification. Never forget that your comments are public and can be seen by everyone.
Come up with good titles for your posts. The titles should have keywords in them that are relevant to the products you are offering and your industry. If users can immediately see that your videos are useful, you’ll get more views because your videos can pop up when people search for certain keywords.
Register for Yahoo and take a look at questions posed on Yahoo Answers. Website users are able to seek answers to questions that have stumped them. Other site users help to resolve the issue for free. Find questions that are relevant to your products in some manner and offer a solution to these questions. If the rules allow, reference a product or service of yours that pertains tot he question. Creating questions and answers lends you an air of credibility and creates a sense of expertise.
If you have a LinkedIn page, use the blog feed feature to share your blog articles. Every single time you post it will show up in LinkedIn. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.
Utilize social media to drive traffic to your brick-and-mortar locations. Give them information about discounts you have to offer, or new locations. Make coupons that followers can print out, and set up special offers just for your Facebook friends. People will interact with you on social networks if they perceive it as interesting.
Social Media Marketing
Use the information presented above, and start to grow your business through social media marketing. When you use social media marketing, you will be able to establish your business online and gain market share. It has never been easier to get your business into the world of social media.