It is essential that you ensure people want to get emails from you. If a customer really doesn’t want emails from you, you could lose business. The piece that follows includes great tips for making sure you are targeting only the most receptive audience.
Don’t include anyone on your marketing email list who hasn’t asked to be there. Sending emails to people who didn’t request them is called spamming. People will not recognize your brand and will not trust you at all. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If people do not willingly sign up for your emails, you could reported for spam.
Any content you intend on emailing out should be proofread and edited. It is imperative that your emails be error free. Prior to message distribution, test email layouts so you know for sure that all the text and elements show up in your preferred way. Double-check your links to make sure people can access your website.
It’s important to try different layouts to see which is most effective. Be sure to always include any important information near the top of the emails. Try using various formats to figure out which of them gets more responses. Stick with what works. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.
Stay consistent. Your emails should use the same logo and colors. Use a standard, easy-to-read font. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.
Don’t send more than one email promoting message per week. Your subscribers are probably receiving tons of email messages every single day. Sending more than one a week may make them skip or delete your messages without regarding your work.
Avoid using a lot of graphics in your e-mails. Graphics can be easily blocked by email providers and your message can be distorted because of this. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.
Use feedback, that is both active and passive, to improve your marketing campaigns. Active feedback is that feedback that you receive directly from questions or comments provided by your customers. Passive feedback is very subtle and may not even be obvious to your customers. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.
Use your emails to give your customers incentives. Your profits will increase if they feel that buying from you, through your emails, benefits them in some way. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.
Don’t send emails that require images to present information. Many email clients won’t display images right away. The result might be unattractive or unreadable messages. Put information that is the most relevant in text and use alt tags for images.
Ensure that your emails contain relevant content, respecting the limited time of your customers. Do not send out repetitive emails or uninteresting ones. Consider incorporating information on how to use a particular product, or troubleshoot a problem that many of your customers may have.
Reputation is the name of the game when it comes to e-mail marketing. Make sure to do it right and do it well the first time. Don’t be lazy or mislead your customers. Only engaging in white hat tactics will ensure that your reputation remains intact.
A successful marketing via email campaign has to grab people’s attention. It may take a few tries to get it exactly right. Stop using a technique if it’s not getting the results you expected. If you have found something that works well, make sure you test new strategies anyway.
As you are now aware, it is very important when you communicate with your customers through email that they have elected to subscribe to this feature. Your business will benefit by ensuring that you have followed these suggestions. Apply what you’ve learned from the article above, and you won’t be bothering anyone with the emails that you send.