Success is not a given when using Facebook as a marketing tool. No matter your business, you have a target market that wants and likes different things from every other target market. You can tap into the Facebook resource by educating yourself, such as by reading this article.
Make sure that your Facebook page is spam-free. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
You need a good fan base when you are using Facebook as a marketing strategy. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. The interest in your products will automatically start to skyrocket once that threshold is reached.
Don’t neglect your existing audience. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. For a stronger Facebook marketing campaign, your audience should feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
Look into buying ads through Facebook. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. If you have a budget, do as much as you want. There isn’t a huge contract either. Your ad can be ceased at any time.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. Although many people use Facebook, make sure that your target audience uses the site as well. Before starting your new campaign, do some research into your target audience and which social network they prefer.
Only post updates that are pertinent to your area of business. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you need to discuss controversial subjects, save it for your personal page.
Put real resources towards your Facebook marketing. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. Allocate real resources to it to get the most out of it.
Keep your followers updated regularly on Facebook. Regularly update your page, at least once a day. If your content is interesting, they’ll continue to read it.
Respond to all comments that are left for you. Respond to comments on your page and comments in your inbox. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.
Run contests on occasion in order to get lots of “likes.” Offer discounts or freebies once you get a sufficient amount of likes. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Keep your Facebook page consistent with your website design. For instance, use the same colors in both places. You will help people feel like they know your brand and products. If the color schemes are completely different, people may think it is a different company with the same name.
Only use Facebook’s update settings for important information. Updating lets you deliver messages to all of your subscribers. However, you need to only use this when you have something important to share like if there was an emergency. This isn’t something that can be used regarding promotional purposes on a continuous basis.
Know what will and what won’t work when it comes to Facebook marketing. Realize that there are plenty of things that should be avoided. It’s easy to find examples of each. Most people flock to the good advice and generally avoid the bad advice. You also need to learn what you should not do.
Add a photograph to each of your Facebook posts. Marketing works best when your customers can relate to your message, and nothing can help you with this more than pictures. There are plenty of possible photo subjects, including your products, your employees and objects that are relevant to your field. These pictures augment the message and increase its impact.
With your new base of knowledge, you should now be ready to begin. Use it and grow a campaign that really optimizes Facebook’s potential. Start today, as time is money when it comes to marketing.