You have probably heard how important it is expand your business by marketing on Facebook. If you’re not sure what Facebook marketing means, there’s no need to panic. This article will help you understand how to use a Facebook campaign to attract customers to your business.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offers can include discounts and prizes for users “liking” your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Make sure your Facebook page isn’t being inundated with spam. Employ filters that can keep tabs on your page even if you’re not logged in. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
Do not forget your existing audience. People often focus on new customers and tend to forget about the old. In order to market using Facebook, your audience should feel respected. Communication leads to a great relationship with your customers.
A Facebook advertisement can be a good investment. You can target it by sex, age, geographical location and even likes. You are also able to keep the ad within a particular budget, spending however much you want. Finally, there is no long-term commitment. Your ad can be taken down at any time.
Hold a giveaway to entice customers. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. You do not need invest much money, but you can increase your base of potential customers.
Try offering exclusives when people “like” your page. A page with many likes will get more attention. Offer an incentive for new people to like your page, something that others are not getting. This will grab people’s attention rather than asking them to like the page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Take time to answer questions and respond to comments posted on your wall. Respond to those who have taken the time to contact you. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Provide value in every post you make on your Facebook page. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Don’t make every post an ad, though.
Facebook is one of many social media sites out there. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
Be sure your brand has its own personality. Boring content makes your brand look boring, too. Be professional, but show some personality as well.
Make a serious effort to keep the audience updated via your Facebook page. That doesn’t mean that you should post multiple times a day; regular updates will do. If your content is interesting, they’ll continue to read it.
Try responding to every comment you receive. This means to respond to inbox messages and those left on the main page. Your efforts will be rewarded when your users see the personal touches on your page.
Now that you have read this, you should find that Facebook marketing isn’t scary. Now is the time to use the above information by signing onto Facebook today. Do not hold back – you will get a lot of attention with Facebook. So why not begin now!