Are you interested in marketing a product or service but don’t know what to do to get started? If this sounds like you, Facebook is an easy way to get started. You have the ability to reach millions of people. Read this article to find a great plethora of amazing advice.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Think of Facebook as a way to share content. It is not just a place for chatting, but a great place to share content too. Use it in this way. Post real blog posts to promote your posts from other media channels to your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
When someone sends you a message or comments on your page, reply to it. Try to answer their question with a helpful answer, and thank that person for contacting you. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Learn how to build a fan base. Do not invest in promotions until you have a strong base with thousands of followers. This will allow you to market to a larger audience so that your expenses do not go to waste.
Think about buying Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You can also work within a budget and do as much or as little as you would like. Finally, there aren’t any long term commitments involved. Your ad can be taken down at any time.
Facebook marketing is all about eventually selling more of your product. You can track your success by setting a monthly goal for your sales. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If your business hasn’t improved, you might want to change your strategy up.
Try to add value and relevancy to each of your Facebook posts. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t do a hard sell though.
Allow interested parties to sign up via your Facebook page. This will keep the interest of your audience for a longer period of time. Try having a contest from time to time or give them a way to get signed up for special offers from you.
Get more followers by hiding content from those that aren’t fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Just hide a little part of the content, though, since you can lose lots of useful SEO.
If you’re posting a photo to your page, you should always make sure that it is professional. These pictures need to make a great first impression. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.
Be sure to answer customer comments and questions right away. Do this for all comments, whether they come from email or your main page. You’ll have to put in some effort, but fans will love the personal touch.
Encourage users to interact with you and other fans. Allow conversations to continue when they start on your posts. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. Intervention should only come if something gets offensive.
You want your facebook page to look similar to your webpage. If your website is grass green, make your Facebook page the same color. It will assist people with relating it back to your brand. Your customers will not know what is going on if it is not at least similar.
Now you should know whether or not Facebook marketing will be something that you’re able to use to your advantage. Remember what you have learned and get started. You’ll be glad you did when your marketing message goes out to people all over the world!