Once you’ve written an article, the next step is to get it out there and find readers for it. But, this may not be as simple as it sounds. Take advantage of every possible resource as you set out to find your target audience. There is some useful advice in the following article that can help you gain readers for your articles.
Offer freebies. Freebies will give your customers the feeling of getting more bang for their buck, and they will likely choose to buy things from you in the future. If your free merchandise is branded with your logo, you also receive additional free advertising when your freebie is used by your customers. Keep that in mind and choose products accordingly.
Create a logo of your own. You don’t have to be a big company to have a logo. A memorable logo can create trust and name recognition for visitor to your site and lead to return visits when they see your logo on another forum or blog. A familiar logo will help you build a lasting relationship with your readers.
Your email communications should include a great deal of content. You don’t want to be branded as a spammer. This will lose you present and future customers and may actually get you into legal trouble. Make sure your emails have relevant content and help attract customers to your site rather than annoy them with junk. People will unsubscribe to you if you do not do this, which will cause you to lose customers in the long run.
Make it a habit to constantly publish new content to your site. There are search-engine robots that make the decisions on how often they need to re-index your site. The more content you post, the higher the search engines rate your site and the more visitors you have.
In an ideal campaign, articles will be plentiful and far-reaching. This is positive since articles will have working links that go back to the original author’s site. Back links help search engines index your articles correctly and will increase your page rank which will result in more visitors. If you don’t have links, or if they do not work, make your entire article marketing campaign inefficient.
Once you write many article, you’ll find you have content all over the Internet. Gather some of your best articles together in an eBook that you can sell or give away as a promotion for your product or service. A good eBook can easily be shared, which means more people would be exposed to your content.
In addition to submitting to article directories, use blog networks to publish your work. Blogging is extremely popular and utilizing blogs can help improve your business. Include the address of your website in every article you submit and people who enjoy your article will check out your site.
It is important to write in your native language. Even if you think you can write in another language, avoid doing that and market to other groups. It is possible that you will butcher the language and write nonsensical pieces. Cultural frames of reference can also differ, which may lead to confused readers.
The articles should short and to the point. Use less than 500 words and catch your readers’ interest at the introduction. An online reader is like a goldfish, if you don’t capture their imagination in the first ten seconds they will swim away and forget all about you. More in-depth information can provided later in the piece but the first couple of sentences need to be succinct and exciting.
To make your article more interesting, try using bullets or numbers to drive home a particularly important point. Bullets and numbered lists help the reader to better understand and remember the content. If readers see a bullet or a number alongside information, they see it as being important and give it their attention.
In conclusion, you need to do more than just write your article; you have to find people to read it. As you gain experience in article syndication, you’ll start to feel more confident in your ability to locate readers. Try the tips provided here, and you’ll soon have more readers.