Anyone can use Facebook to market their business today. If you’re looking to market to Japanese baby boomers or Canadian teenagers, you can with Facebook. The following information can help you use this resource and market your business on Facebook.
Do not let spam overtake your page. Employ filters that can keep tabs on your page even if you’re not logged in. Any approved person can access the page with these tools if they know the password.
Facebook can help you share different products with potential clients. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it as such. Post real blog posts to promote your posts from other media channels to your Facebook page. Traffic volume to Facebook pages tend to be quite high!
Don’t forget to discuss your business on other Facebook pages. Posting information on other people’s Facebook pages can garner a great deal of attention. It needs to be positive attention. Create posts when there is something positive for you to say. Do not ever do spam posts.
If someone posts on your wall, answer them. Respond to those who have taken the time to contact you. Consider the posts to be like phone calls; answer the questions that are asked of you.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. When only followers can see certain parts of your page, it will make visitors want to become followers. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Avoid sending updates that aren’t related to you or your business. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Use your own personal Facebook account if you wish to do that.
You may find some difficulty the first few weeks of using Facebook. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. That lets people know you’re now active on Facebook. Once they like your Facebook page, you can give updates on your business.
Build relationships with your fans. You have to invest in your fan base by taking the time to communicate with them. Fresh and simple content is king. Remember to offer incentives and rewards to your loyal customers.
Get people talking. A post may generate a conversation that you should try to keep going. Post deletion or being too controlling may cause negativity to be directed at you. The only time you should intervene is if things start to become offensive to anyone.
One way to get the likes count on your page up is to occasionally throw contests. Offer a prize to be handed out after your goal is met. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
Ask for reviews from customers. Interested consumers appreciate customer testimonials. Having your past customers share their experiences will allow prospective customers to make an informed decision.
Take time to interact with your Facebook followers. You should post content that will make your followers react and start talking. Start to discuss something, or ask for opinions to get the ball rolling. Once you get your fans to talk you can speak back to them. The more you do that, the closer your followers will feel to you and the more likely they are to patronize your business.
Do not stick to one topic when posting on Facebook; but stay relevant. Make sure that your information is relevant, but also creative. Finding new ways of engaging with your customers is critical to keep their interest. You can try posting a photo to incite conversation, or you can create a posting that has a question that needs to be answered.
You can run contests, offer deals or start conversations via Facebook, but you need to know what will produce the best results for you. As you have read here, certain techniques will work better for your business than others. All you have to do is to apply it in your own campaign.